African history, written for the child actually reading it
Overview
How it happened
African children are growing up on history written by someone else, with few age-appropriate, locally rooted alternatives on the shelf or in an app store.
The Lab designed a full brand around two characters capable of carrying content across formats, then built the storybook, comic, audio, and shopping experience around them.
A complete learning brand and platform: storybooks, comics, audio, and a shopping experience, built around Fen and Sema.
AfriDTots is already drawing early attention ahead of its public launch.
Technology
More projects
Every project here started as a Quest.